Graphic Arts Color Corporation

“GACC’s expertise was critical in making this project a success.
They provided us with a complete line of solutions including
pre-planning, 1:1 print marketing, and mailing services.”

--Tony Redd, Project Manager
84 Lumber Company

Challenge:

84 Lumber Company is the largest privately-held building materials supplier to professional contractors in the country. They sought to increase spending among their preferred customers through their Inner Circle rewards program. Their goal was to deliver a compelling message to their preferred customers and to make effective and efficient use of their marketing budget.

Solution:

Consultation on the development of a customized direct-mail piece designed to showcase the rewards resulting from increased purchases through 84 Lumber. The piece was personalized using both the company name and customer name in full-color text. The mailer was die-cut to produce an unconventional shape and incorporate a unique tri-fold. Seven inserts were included within the mailer showing the rewards available at the upper levels of the Inner-Circle program. The mailing was then presorted and delivered to the Post Office for a maximum savings on postage rates.

As a result, 84 Lumber was able to differentiate themselves from other building materials suppliers who were targeting the same customers. Spending among preferred customers exceeded expectations, and 84 Lumber realized a much greater return on investment than with their traditional mailings.