|
|||||||||||||||||||||||||||
“GACC’s
expertise was critical in making this project a success. --Tony Redd, Project Manager |
|||||||||||||||||||||||||||
![]() |
|||||||||||||||||||||||||||
Challenge: 84 Lumber Company is the largest privately-held building materials supplier to professional contractors in the country. They sought to increase spending among their preferred customers through their Inner Circle rewards program. Their goal was to deliver a compelling message to their preferred customers and to make effective and efficient use of their marketing budget. |
|||||||||||||||||||||||||||
Solution: Consultation on the development of a customized direct-mail piece designed to showcase the rewards resulting from increased purchases through 84 Lumber. The piece was personalized using both the company name and customer name in full-color text. The mailer was die-cut to produce an unconventional shape and incorporate a unique tri-fold. Seven inserts were included within the mailer showing the rewards available at the upper levels of the Inner-Circle program. The mailing was then presorted and delivered to the Post Office for a maximum savings on postage rates. As a result, 84 Lumber was able to differentiate themselves from other building materials suppliers who were targeting the same customers. Spending among preferred customers exceeded expectations, and 84 Lumber realized a much greater return on investment than with their traditional mailings. |
|||||||||||||||||||||||||||
Home | History | WhyGACC | Testomonials | Digital Photography | PreProductions | Digital Printing | Database Printing | Conventional Printing | Product Applications Finishing and Fulfillment Mailing Services | Delivery | File Transfer | Customer Survey | Estimate Request | E-Newsletter | Contact GACC | Site Map |
|||||||||||||||||||||||||||
© 2005,
Graphic Arts Color Corporation
422 First Avenue Pittsburgh, PA 15219 (412)391-4350 |
|||||||||||||||||||||||||||